No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

A new advertising campaign and documentary was launched during the recent Veterans Day weekend in Connecticut to promote the ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

Gillian Ezra, head of sales and business development at Ayoba says advertising is more relevant than ever, evolving to meet ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...