LG 43-inch UT70 Series 4K Smart TV is available for $229.99 at Best Buy, saving you $170 off its regular price of $399.99. Starting in February, Xbox Game Pass Cloud Gaming will be available on LG TVs,

Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

LG Electronics and Xbox have announced a partnership to enhance the cloud gaming experience on LG Smart TVs. Through this partnership, users of the latest LG Smart TVs will be able to access hundreds of games through a new Xbox app and the Gaming Portal, an all-in-one solution that provides seamless navigation and extensive game customization.

Save $230: As of Jan. 8, LG 65-inch UT70 Series 4K UHD Smart TV is on sale for $369.99 at Best Buy, a $230 discount off its usual price of $599.99. With Xbox Game Pass Ultimate integration launching next month, it’s LG's must-have for gamers.

Some Xbox Cloud Gaming titles support touch controls on smartphones and tablets. However, a wireless Bluetooth controller is a better option for a smart TV when playing console-oriented games. Microsoft's first-party Xbox controller is an obvious solution with widespread compatibility. Pairing these peripherals to LG TVs is usually straightforward.

Xbox Cloud Gaming is coming to some LG TVs “later this year,” Microsoft and LG announced at CES 2025. When the feature is available, if you have an Xbox Game Pass Ultimate subscription, you’ll be able to stream games from the Xbox Game Pass library and select titles that you already own from the LG Gaming Portal.