"Gucci Bloom is an absolute hit when it comes to the perfumes I have had! This fragrance is very fresh and floral. The scent ...

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

Scientists have shown that one portion of the petunia’s genetic code can direct the creation of molecules behind the plant’s ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

I'm lucky enough to have an infinite supply of perfumes thanks to my job as a beauty editor. I've got a cabinet full of ...

Buying for mum is hard. So right now you’re probably frantically wondering what to get her, as Mother’s Day 2025 fast ...

Makeup maestro Peter Philips told us about the detail that made all the difference: “It's very subtle, but damn" ...

And the best spring colognes are the optimal way to brush off the winter chill to usher in the warmer months. Spring is all about fresh, verdant, mossy woods, herbs, citrus, and florals, often ...

There is a rare plant growing in Australia, but it's exact whereabouts have not been revealed. You'll be able to tell what it ...

Inside Chloé's Mesmerising Holi Carnival in Mumbai. And yes, Team ELLE got their hands on it! More in beauty to watch out for ...

A writer gives an honest review of Bath & Body Works' new Sweetest Song fragrance collection for Spring 2025 and Mother's Day ...