In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Best liquid eyeshadows for a flawless, effortless application - Long-lasting lustre that’ll day you from day to night ...

ColourPop just released a new Disney Pixar's "Toy Story" makeup collection ,and you'll fall — with style — for this playful ...

We recently compiled a list of the 10 Undervalued Stocks to Invest in According to Goldman Sachs. In this article, we are ...

But there’s a difference between blurring primers (AKA pore-minimising primers) and standard ones: “Generally speaking, a ...

The VMA is a first-of-its-kind, AI-powered mobile app to help visually impaired users apply makeup more easily and ...

Elf Beauty could be forced to defend itself in a class action lawsuit which has been filed against the cosmetics brand in the ...

There's only one day to get 50% off Kylie Jenner's lip kits, Anastasia Beverly Hills eyebrow pencils, Clinique moisturizer, ...

After hours: March 20 at 7:50:10 PM EDT Loading Chart for HNST ...