The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription tier.

The world’s largest streaming service is celebrating two years of availability for its ads plan by bragging about its growing customer base. Netflix is having a party, and so far it reports that 70 million people have shown up.

Netflix is marking the two-year anniversary of its entry into advertising by revealing its ad tier now reaches 70 million monthly active users worldwide.