For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

Shoppers 18 and older have bolstered toy sales this year ... While playsets of the past would include a specific Barbie doll, the new collection focuses solely on furniture and accessories.

Here are the launches I’m particularly excited about right now, including a talking Ms. Rachel Doll, a new building toy from ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...