The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

It sure does happen fast. In the blink of an eye, your swaddled-up newborn will be running around the house wreaking havoc, ...

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Find out how this new Magic Mixies toy faired when tested by our parent tester Punteha and her eight-year-old daughter ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Here are the launches I’m particularly excited about right now, including a talking Ms. Rachel Doll, a new building toy from ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

The Barbie doll comes with a miniature version of Allende’s dog, Perla, who inspired her first children’s book. “The doll ...