It “reframed” BIC’s three core businesses: pens, lighters, and razors, which the company began selling in 1973 in partnership with a Greek shaver company.

BIC is a brand most of us take for granted, but its journey from a simple ballpoint pen to a global powerhouse is nothing ...

The BIC FLEX 5 Razor is a testament to cutting-edge shaving technology, featuring five ultra-precise blades and a lubricating strip that delivers an incredibly close and smooth shave every time. Its ...

Shelton-based manufacturer BIC has teamed up with comedian Eric Andre and actress Annie Murphy to promote its new EasyRinse razor. The “All Shave. No Clog.” slogan for the new campaign […] ...

Independent media consultancy Media Words today unveiled a new campaign for BIC® Australia, using compelling creative developed by The Reactor to encourage Aussie shavers to try its new EasyRinse ...