Amazon has just launched a new store full of stuff costing no more than $20, though orders could take up to two weeks to arrive.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

Amazon has introduced Amazon Haul, a low-cost shopping experience, where everything is less than $20. The move is thought to rival the growth of sites like Temu and Shein, and launches first for users in the US.

The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.

Amazon is entering the ultra-low-price market with its latest storefront, Amazon Haul, aiming to capture deal-savvy customers who have flocked to popular platforms like Temu and Shein. Accessible exclusively via Amazon’s mobile app,

In the same year, Shein secured over $14 billion in sales in the U.S., according to EcommerceDB (ECDB). To put this into perspective, Shein surpassed both Walmart.com and Amazon.com, which had sales between $9 and $12 billion,

And now, Amazon is getting in on the action. This week, the retail giant announced the launch of Amazon Haul, a new section set to rival competitors like Temu and Shein, dedicated to affordable, trending items.

Amazon (NASDAQ:AMZN) is introducing a new section in its shopping app and website called 'Amazon Haul,' featuring products priced $20 and under, to help the e-commerce giant compete with low-cost apps Temu (PDD) and Shein.