No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like ...

For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...

With 25 focus groups and $45 million, political advisors to X owner Elon Musk pitted people against each other to cause a ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

This ad is trying to begin one of the big contrasts of the entire Harris campaign, which to say that she is from the middle class and therefore, for the middle class. Donald Trump is from the ...

A new advertising campaign and documentary was launched during the recent Veterans Day weekend in Connecticut to promote the ...