Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

While product placement in music didn't start in Hip Hop, the genre elevated it to an art form and created cultural moments ...

Adidas Anthony Edwards 1 Low, New Balance 9060, Puma MB.04 and Ugg Neumel Weather Hybrid. The campaign can be viewed through ...

Though Adidas reportedly submitted another proposal a few weeks ago, worth US$40 million in cash, equipment, marketing ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

adidas invites all fans of the brand to purchase premium products at remarkable discounts every day, from November 1 till ...

Garrett Wilson put Adidas in a peculiar position when he performed his best “Jumpman” impression, a one-handed end zone catch ...

This is seen in good innovation, strong fashion statements, and marketing that is resonating with consumers," he said. One of the reasons Adidas is finding success in the increasingly competitive ...