The advertising agency that sells lamb on Australia Day will now sell the government’s Future Made in Australia package.

Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.

Accenture’s marketing function is integrating the AI Refinery platform with autonomous agents to help create and run smarter campaigns faster. This will result in a 25% to 35% reduction in ...

The Monkeys Aotearoa chief business officer Storm Day has been appointed as the New Zealand lead for Accenture Song and CEO ...

Accenture’s marketing function is integrating the AI Refinery platform with autonomous agents to help create and run smarter campaigns faster. This will result in a 25-35% reduction in manual ...

For example, Accenture designed a system consisting of 14 agents that allows its marketing team to “create and run smarter campaigns faster.” The company said this is expected to reduce the ...