With Irish actor Paul Mescal very much in the news at the moment for his role in Gladiator II, Lidl Ireland and Droga5 Dublin ...

Online discounting is expected to drive festive sales this year, with sales starting even earlier than Black Friday.

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail ...

By using automated content recognition, Beatgrid can measure cross-platfrom ad exposure by individual as well as the ...

Marketing professionals on LinkedIn share their take on the themes and trends defining 2024's festive campaigns.

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff ...

“This campaign uses innovative technology to bring people even closer to the brand in ways never seen before,” says Rahman, ...

Bindu's career at Star TV Network began in 2010 when she joined as Assistant Vice President of Marketing till 2014 ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...

From marketing on the right platforms to supporting their favorite social causes, companies will need to consider younger ...

Devendra Fadnavis, in an interview, discussed BJP's Maharashtra poll strategy, dismissing the opposition's narrative on ...