Millions of fans are bidding farewell to Squid Game, the Emmy award-winning TV series that has topped Netflix's charts and become a symbol of South Korea's ascendance in Hollywood. The fictional show follows cash-strapped players as they battle it out in a series of traditional Korean children's games - with a gory twist,

The Netflix hit has left a lasting legacy as a major cultural export, but also one that exposed some unsettling aspects of Korean society.

Netflix’s top creative exec in Seoul spoke at the APOS media and entertainment summit about the company’s vision for K-content following the launch of ‘Squid Game’ season three on Friday.