It’s a good week to be Willy Chavarria. After a showstopper of a Paris Fashion Week debut celebrating ten years of his namesake brand (and revealing a new collab with Adidas amidst it) the designer of the moment could be forgiven for taking a beat to rest on his laurels.

Ahead of Kendrick Lamar’s Apple Music Halftime Show at the Super Bowl, Apple offers an exclusive Apple Vision Pro experience through Apple Arcade. Kendrick Lamar is all set to perform at the Apple Music Halftime Show during Super Bowl LIX in New Orleans on February 9.

Shop the Kendrick Lamar super bowl collection here. In partnership with the NFL and designed by Willy Chavarria, the collection is emblazoned with “tv off” lyrics, “foot up

Kendrick Lamar and designer Willy Chavarria are teaming up again for a Super Bowl-inspired collection ahead of the rapper's halftime show performance.

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As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

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It’s fitting that hip-hop sensation Kendrick Lamar is headlining the Super Bowl LIX halftime show in New Orleans.