With the popularity of high-protein yogurts and drinks continuing to grow, Yoplait Ireland has launched an extensive and ...

Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath. When did it become ...

Havas Dublin has launched a new global campaign for a sub-brand of Birra Moretti called Sale Di Mare.

This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 7th – 14th August 2024 and onsumer confidence ...

A number of Irish creative, marketing and production agencies and businesses will be taking part in an Irish trade mission to ...

“‘We are delighted to welcome Colm and Mary as directors of IAB Ireland,” says Karen Preston, chair of the board and chief ...

While online is often regarded as a key channel for younger audiences, the data reveals that OOH formats are consistently the ...

Called “Home of Halloween”, the heart of the campaign is a 60” hero film, produced by Tiny Ark and directed by Leonn Ward.

Curious Orange, the digital marketing agency set up earlier this year by Emmet McCaughey, Linda O’Connor and Brian Finucane, ...

Bloom, the Dublin based creative agency, has launched a new campaign and creative platform for Zurich Life called “Performance Counts.” The new campaign is currently running across video, display, ...

Maxine Hands, the former general manager of dentsu X in Ireland has been appointed as head of global media and digital with Tourism Ireland. “I am delighted to announce the appointment of Maxine Hands ...