As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...

PE's strategy of acquiring ecommerce-focused publishers is seeing diminishing returns amid search changes that ding affiliate ...

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go ...

H&R Block’s somewhat unconventional approach includes making relatable TikToks targeted at young adults more so than sharing ...

Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and ...

Anthropic's AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for ...