OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform ...

Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone ...

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position (LP), an Inc. 500 digital agency, ...

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.

This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search ...

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.