Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...
Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...
Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...
The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...
The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.
The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...
The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.
In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.
A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.
Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...
Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...
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