The word ‘solutions‘ is one of the most damaging in marketing. Here’s why. Plus, how to stop it from losing you a fortune in ...

Hannah has almost 2000 newsletter subscribers. Her open rates are always over 80%. And yet in 5 years, she’s attracted just 4 paying clients directly from her newsletter readership. She asked me what ...

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A friend of mine regularly appears as an expert on business programs. She called me with a question. It’s a question about a foundational truth of all business success and I think you’ll find my ...

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Context is a critical aspect of writing and one of the key limitations of AI generated content. Writing is a complex form of communication that requires not only the ability to use language, but also ...

You have grabbed your reader’s attention. Your next step is extremely important. Here’s what to do next, plus something you must avoid in order for your marketing to be effective. Let’s go. Getting ...