"This is a brand new craft," said Cheong-Choon Ng, the inventor of the Rainbow Loom, one of the hottest toys on the market. Children use the loom to create jewelry out of rubber bands.

1. For the bracelet, work a total of six flowers in the colour sequence pink–green–lilac–pink–green–lilac. Start with six pink bands for the first flower. Stretch a pink band from peg 1M ...

The loom creates a menagerie of rubber band bracelets in different shapes, colors and sizes. "They're not that hard to make," 7-year-old Isabella Marcos said. Rainbow Looms have been flying off ...

Much like a friendship bracelet, the colorful homemade bangles are woven from tiny rubber bands and a loom. Kids make the colorful bracelets, trade them and give them away. Skip to Article ...

Rainbow Loom is the runaway hit of this holiday season. The jewelry-making kit and its accessories occupy several top spots on Amazon's list of best-selling toys.Inventor Cheong-Choon Ng, who quit ...

But the Rainbow Loom alone accounted for 2.9 percent of same-store sales growth last year, and Michaels sold the bracelet-making device for only six months of that period.