One change can make all the difference. Here's what you can learn from Google, Kronos, IBM, Dun & Bradstreet, and other B2B tech giants about creating lasting impact with effective content marketing.

Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the… ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

ZebraLearn has joined forces with Rajesh Srinivasan, a contemporary marketing strategy consultant and author, to launch a cartoon book 'Mindful Marketing' designed to master modern marketing. The ...

Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner.

Developing a Branding Marketing Research Strategy It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Marketing might drive someone to click on your ad but branding is the reason they stick around. Branding inspires word-of-mouth, repeat engagement and lasting advocacy.

Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients.