Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

Now, new Starbucks CEO Brian Niccol is looking to restart the tradition as a way to entice guests into the coffee shops. He ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...