The perfect paint color can totally transform your home. These expert-approved white paint colors will bring a balance of ...

Scientists have demonstrated a new ultra-white ceramic material that drastically cools buildings, with record-high sunlight and heat reflectivity. The beetle-inspired material gets its ability ...

This experimental paint reflects sunlight, emits heat and mimics sweating to cool buildings without air conditioning, even in the tropics.

Scientists at Purdue University have a new version of their super-white acrylic paint that reflects 98.1 ... of the Earth’s surface with a reflective material like the whitest white paint.

Scientists at Purdue have created a white paint that, when applied, can reduce the surface temperature on a roof and cool the building beneath it. By Cara Buckley Xiulin Ruan, a professor of ...

According to one professor, we can stop global warming if we used a new super white paint. The problem though, is we would need to cover at least 1% of the earth's surface with the paint. That won ...

In 2020, a team of scientists at Purdue University developed the world’s whitest white — a paint color so white it could reflect 98.1% of the sunlight that hits it. That paint formula was ...

Lower energy costs: By keeping the house cooler, you can potentially lower your cooling bills.; Increased durability: Because white paint is more reflective than darker colors, it can help protect ...

Is white paint racist? Norway's ... What are the cultural and aesthetic changes instigated by titanium white and TiO2 surfaces — and how can both the material in itself and these changes ...