The average click-through rate for Google & Microsoft Ads across all industries averaged out to 6.66% over the last 12 months. Compared to when the company first started gathering data in 2015, ...

When CTR was introduced as a measurement of ad relevance, ads on Google were confined to right-rail only, with just 95 characters of text. Today, Responsive Search Ads (RSAs) have tripled to 270 ...