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WGSN recently announced its 2023 Color of the Year is Digital Lavender. Here's everything you need to know about the budding "it" color.

The color of the year for 2018 is a vivid purple, according to Pantone, which gives the title to a new hue every December. Specifically, "PANTONE 18-3838 Ultra Violet" is the chosen hue.

WGSN recently announced its 2023 Color of the Year is Digital Lavender. Here's everything you need to know about the budding "it" color.