Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the ...

I've been using Koleston Perfect permanent hair color for about two years, and I really like the result. This time around, I was going for a light brown/dark blond and mixed Koleston Perfect 7/38 ...

The Wella colorcharm PAINTS Semi-Permanent Hair Color is a perfect example of these gentle color concoctions, combining a user-friendly cream texture with high (!) impact (!) pigment.

Continuing on the success of its leading professional hair color brand, Koleston Perfect (KP), which sold 1.5 tubes per second globally in FY23, the company has established its professional color ...