The median price for primetime TV spots shows linear’s downward trajectory in the last 10 years, with live sports continuing ...

Own a Google TV device and are a fan of its 'apps-only' mode that simplifies the smart TV menu? Then you may be about to see more ads where there were none before. As reported by FlatpanelsHD ...

Both Mike Braun and Jennifer McCormick have spent seven figures on advertising this cycle, having gotten on the airwaves ...

For marketers thinking about a foray into television ads, the fear can be real. First, it just sounds expensive. And, before beginning, there’s often a need to justify the investment internally.

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting swing-state voters in the last month have touched on economic issues ...

The tones of those ads, however, have been worlds apart from each other. Using data from AdImpact, a tracking firm, I watched every presidential campaign spot that aired on broadcast TV between ...

Initially, HD content on TV was ad-free, but monetization quickly crept in, and we’re seeing a parallel shift in streaming. OTT platforms have accustomed viewers to premium content, and now even ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ...

AMANDA. A LOT OF MONEY. STACY AND BEN. THIS YEAR, THERE’S BEEN NEARLY $5 MILLION SPENT JUST ON TV ADS FOR STATE HOUSE RACES IN CENTRAL IOWA. AND THAT DOESN’T EVEN INCLUDE RADIO OR DIGITAL ADS ...

Gauger's current television ads, and a billboard on Interstate 95 that asks, "How sick is Ric?" show how Gauger is trying to ...

AND JUST IN CENTRAL IOWA. THERE’S BEEN MORE THAN $20 MILLION SPENT RUNNING TV ADS JUST ABOUT THESE CANDIDATES. THERE’S AN OBSCENE AMOUNT OF MONEY SLOSHING AROUND OUT THERE THIS ELECTION CYCLE.