CUPERTINO, Calif. -- The Vision Pro, Apple's first new product in seven years, will officially launch in stores on Friday in the US. The mixed reality headset is set to go on sale at Apple Stores ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Almost a year and a half after its launch in the United States, Apple Vision Pro is struggling to take off. The sales have not even reached a million units, and critics have focused on the high price ...

Apple set out to redefine personal computing with its mixed reality headset, but the Vision Pro’s early stumbles have ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

Apple is shelving a significant redesign of its Vision Pro headset to fast-track the development of smart glasses, a move aimed at competing with Meta's expanding Ray-Ban AI eyewear product line, ...

It appears the Apple Vision Pro hasn’t lived up to its original hype. Reportedly, Apple has pulled back on the production of the Vision Pro amid sales struggles. The tech giant had hoped their ...

The Apple Vision Pro headset, heavily hyped as the ‘entry point for the future of spatial computing,’ is having a hard time finding consumers. Vision Pro report ...

Apple Inc. has hit pause on a planned overhaul to its Vision Pro headset to redirect resources toward a more urgent effort: developing smart glasses that can rival products from Meta Platforms Inc.