To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Business owners need targeted corporate level strategies to position themselves for success. Corporate-level strategies define a plan to hit a specific target needed to achieve business goals.

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

Strategies are shaped by the processes that produce them. If designed well, a strategy formulation process enables decisionmakers to evaluate the political, security, and budgetary environments, ...

Strategic management in the public sector encompasses the formulation and execution of policies and plans that align governmental operations with long‐term objectives. This field integrates planning, ...

Numerous times, I’ve heard executives say “my people just don’t get it” when referring to the execution of their strategy—or lack thereof. They had crafted a great, inspiring strategy for their ...