Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

The curly 'T' appears to be a direct homage to previous iterations of the logo from 1979-2010. But as is ever the case with a new logo for a beloved brand, it's going to take customers time to get ...

Following years of speculation, chocolate fans have just discovered the hidden 'double' meaning behind the logo of one of the world's favourite chocolate bars, the Twix.

I Just Learned The Twix Logo Has A Hidden Meaning, ... “I just realised these are two Twix bars ― I thought it was a pause button,” an X (then Twitter) user wrote on the site in 2021.

We’ve written before at HuffPost UK about how the name “Twix” is a clever portmanteau. It stands for “twin sticks” (not “twin biscuit sticks,” as some people thought). In fact, the ...

Fans are shocked over the real meaning of the Twix logo. Who knew it was that simple! Cassidy Pearce. less than 2 min read. February 17, 2025 - 3:14PM. Lifestyle.

We’ve written before at HuffPost UK about how the name “Twix” is a clever portmanteau. It stands for “twin sticks” (not “twin biscuit sticks,” as some people thought). In fact, the “twin sticks” ...

Perhaps that’s why, since 2010, the bar’s logo has featured a hidden meaning. Which is? There are two vertical lines in the dot above the “i” on the chocolate’s branding.

Despite not being everyone’s favourite chocolate bar, a Twix is always a good reliable choice as far as I’m concerned. Read Today's Paper Tributes. Rewards. Subscribe. Sign In.