Ironically, the cap is the only part of the design that Tropicana is keeping. The company paid Arnell $35 million for his design and its "explanation." See BNET's previous coverage of Arnell Group: ...

Tropicana is squeezing out a response to the backlash following the redesign of the bottle. The carafe shape and crown cap of the orange juice bottle that has become synonymous with the brand was ...

The new design was created by the U.K. brand and packaging-design agency Sunhouse after its longstanding partnership with Tropicana Europe products.It’s what marketers might call a “refresh ...

While Tropicana says it suggested a lower price point for the new design — 46 ounces for $3.99, versus the old 52 ounces for $4.69 — not all retailers have changed the price alongside the product.

The design tweak, estimated to have cost Tropicana $35 million, had a seismic shift on the juice industry. Not only did Tropicana unit sales plummet 20% from Jan. 1 to Feb. 22 following the ...

Tropicana responded to the backlash over the redesign, saying, “Changes take time.” Tropicana. Its new bottle is a more traditional-looking plastic bottle and, in turn, holds less juice ...

Brand leaders still strategize on how to avoid becoming the “next Tropicana,” said Steve Lamoureux, the CEO of Designalytics, a consumer research company specializing in package design. Design ...