Tesco, the world's No.3 retailer, launched a virtual store on the subway in Seoul, South Korea, on Thursday, allowing time-pressed commuters to shop on the go using their smartphones.

Tesco Homeplus in South Korea has opened what it claims is the world’s first virtual store in Seoul subway, following an initial trial in July. Using the walls of the Seonreung subway station in ...

The latest example of this localisation was the launch in 2011 of its first virtual store, located in a Seoul subway station, an idea based on the observation that the typical Seoul commuter did ...

Last month, Tesco's Korean arm Home Plus transformed Seoul's Hangangjin Station into a 'virtual supermarket' by pasting posters of stocked shelves onto platform walls.