She points to former tennis champion René Lacoste who founded the brand in 1933 (a figure with deep roots in the sport who developed a ball-throwing machine for training solo and later invented ...

Notably, their tennis shorts have plenty of space for tennis balls, which some brands often overlook. Rhone’s point of difference is their focus on ‘mental fitness’, designing clothes that ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.