"I am literally going to apply this fake tan all over my bikini top," Jemma Violet says, as she smears chocolate brown mousse over her chest, neck and halter-neck bikini. I'm watching a TikTok video ...

Young people have been sunburning tan lines into their chests in a social media trend that has experts concerned about Gen Z missing the importance of sun safety. Multiple videos posted to TikTok show ...

Just when I thought the days of SPF 2 tanning oils and proudly scorched skin were behind us, TikTok (where else?) is fuelling a bizarre comeback of tan lines. The trend involves users actively seeking ...

IN A WORLD which prizes retinol, undetectable injectables, and eternal youth, there’s a baffling fad that’s has controversially arisen on social media: the tan line trend. Most of us know tanning ...

When you get home from a long day in the sun, your first instinct might be to figure out how to get rid of those tan lines you accidentally picked up. Of course, you were wearing sunscreen and ...

When I visited Copenhagen and London recently, I was scandalised to note proudly displayed tan lines on the shoulders of chic girls everywhere. Whether it was outside the Baum und Pferdgarten front ...