Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

New Jersey Transit’s tagline is: "Getting you there." If my railway system added just one word, the tagline would ring true. The word is: eventually. When United Airlines was acquiring Continental, ...

When you hear, “You’re in good hands,” you know it's Allstate Insurance's message. If someone refers to, “The ultimate driving machine,” you'll understand they are talking about BMW. And when you ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

“Forged by the Sea” is the Navy’s new tagline to be used in recruiting advertisements. The new tagline will be unveiled during Saturday’s Army-Navy football game. US Navy photo. “Forged by the Sea” – ...

A good brand needs a great platform idea, says Elliott Starr of Impero. And don’t think you can get away just using its tagline: the two have very different jobs. What exactly is a 'platform idea'?

Have you ever seen an ad online and had no idea what product was being sold? Or spotted a tagline in an email that was longer than the body of the email itself? Yeah, us too. If you’re not careful, ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

Tagline: "They're Walking Our Streets" Tagline: "The first casualty of war is innocence." Tagline: "There are 3.7 trillion fish in the ocean, they're looking for one." Tagline: "There's No Place Like ...