From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Is your content out there but not delivering the results you ...

Major brands are putting TikTok creators on payroll to run their social channels. Here's what the shift means for creators and companies.

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms. Google has been testing Social Channel Insights inside Google ...

People aren’t posting as much anymore, there are too many adds, it’s been taken over by influencers, it’s become toxic, there’s too much misinformation, there are too many bots… the list of gripes ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

FIRST ON FOX: The Department of Homeland Security's reach across multiple social media platforms surpassed that of MSNBC and CNN this past summer, with DHS media impressions reaching millions. Fox ...

Social media has officially hit supermajority status. New data shows there are now 5.66 billion social media user identities worldwide—equivalent to 68.7% of the global population. That means social ...