The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

The Cleveland Charge will have a different look to them next season, new logos and a fresh look.“We are thrilled to usher in ...

2. Keep It Simple. The best branding is classic and timeless. If you aren't sure you've got the right logo or name, take your time to get it right.

It Took Apple 22 years to develop the simple, iconic logo you know and love today. Now tech startups evolve their branding in 22 months, going simpler, faster. From Airbnb to Snapchat, companies ...

A logo’s font - whether it’s a brand name or a message - needs to be legible. Cursive scripts tend to be difficult to read, which is why you won’t see many in the best logos (though there ...

Franz Wagner, Jalen Suggs and Paolo Banchero model some of the Magic’s new uniforms for 2025-26.

The L.A. Clippers new visual identity is a symbolic turning of the page to the next era of Clippers basketball. The primary logo retains the legacy colors of red, white and blue as a tribute to ...

The Nets describe the new secondary logo as a “throughline of hoops with nods to Brooklyn’s unique style and our roots in New Jersey” and added that it’s “stylized for the borough.” ...

An updated Pac-Man, featuring the wordmark "Atlanta Hawks Basketball Club," will replace a wing-spanged hawk as the team’s new primary logo. The Hawks' iconic bird inside a circle was the team's ...

1. Find A Name That Echoes Your Brand Identity. Your name, logo and imagery should reflect your brand identity: who you are, how you’re unique, your personality and culture, who your customers ...