The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from ...

The shiny silver helmets, or “chrome domes,” that the Kings deployed on occasion will disappear for now. This reveal also ends any hope of the Kings returning to Forum blue and gold as a ...

After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from ...