The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours. The post Salesforce unveils agentic Marketing Cloud Next appeared ...

Major players in the marketing cloud platform market are Salesforce Inc., Adobe Systems, Oracle Corporation, Pegasystems Inc., HubSpot Inc., IBM Corporation, International Business Machines ...

Salesforce stock ticks higher as PepsiCo and UChicago adopt its AI-powered Agentforce platform for sales and healthcare ...

Heard of the Salesforce Marketing Cloud? The tool manages everything with automation. So, let us discuss why the marketing cloud platform is essential and how much worth it carries standalone.

Salesforce (NYSE:CRM) announced a second proposed acquisition this week when the company revealed it plans to buy Own, a provider of software as a service data protection and activation, for $1.9B.

Marketing Cloud Next offers actionable data, cross-departmental workflows, and AI agents embedded across the entire customer ...

Business Behavioral marketing demystified: Maneesh Gupta’s take on the what, why, and how with Salesforce Marketing Cloud. People are now living in a hyperconnected omni-channel digital world ...

Through Marketing GPT, marketers can build segments, create scalable personalized content and automate journey creation. For example, a marketer can use a natural language prompt to “interface” with ...

SAN FRANCISCO and STOCKHOLM, July 8, 2024 /PRNewswire/ -- Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud ...