Have you ever found yourself in a job interview being asked the dreaded question, ... The SWOT Analysis framework has been shaping marketing strategy since the 1960s.

During the SWOT analysis, you narrow down the research with brainstorming sessions, for example, or interviews with top company executives. Advertisement Article continues below this ad ...

The SWOT analysis was first devised in the 1960s by business icons Edmund P. Learned, ... Source interviews were conducted for a previous version of this article. A strength, ...

With a personal SWOT analysis, a digital format could make it easier to explore different ideas and revise those ideas in the future. Avoid sticky notes that mysteriously vanish a week later.

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, and boost profitability.