A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Master the four pillars of retail marketing – often referred to as “the 4 Ps” – and you’re well on your way to having an iron-clad marketing plan. Retail marketing refers to the various ...

If consumers wait too long to make holiday-related purchases, they may find stores have moved on to the next big event, ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

Not only does retail media allow retailers to access untapped revenue from their existing channels and first party data, but it has arrived at a moment of great disruption in the world of marketing.

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

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After setting the retail marketing landscape ablaze with forward-thinking insights and passionate discussions in 2024, ...

Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. The post 3 tips for cutting through the DTC noise with marketing data appeared first ...

AI applications have the potential to forever change many aspects of retail, from supply chains to physical and digital store operations to marketing. This is why retailers are making significant ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.