To combine colors, artists and designers often use a tool called color wheel. A color wheel. There are a few ways you can use the science of color theory to combine different colors for your designs.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Agriculture skews towards the earthy colours of green, brown, yellow and red, while tech brands rely on blue, white, black and red (no other colour appears in more than 12% of logos in the sector).

The team’s brand now showcases blue, much like other professional teams in Charlotte. The logo will also continue to feature gold, silver and black colors, which are synonymous with royalty ...

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...

This graphic provided by the Los Angeles Rams shows a new stylized Ram head, released by the NFL football team Monday, March 23, 2020. The Los Angeles Rams unveil their new logo and color scheme ...

For a professional sports league that literally launched the 2023-24 season by joking about there being a script, the Super Bowl logo color scheme conspiracy holding strong this late into the ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...