Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies. But, are you utilizing predictive ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Predictive marketing is anything but a specialisation in the dark arts of reading crystal balls. It’s the opposite, it’s a science and it’s far more rigorous…and yes, boring. “The heart of predictive ...

Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Everyone knows the saying: "A picture is worth a thousand words." In today’s world of social posting, it’s never been truer. But how do you predict which of those "thousand words" are truly relevant ...

Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and ...

Taboola has introduced a new feature called Predictive Audiences, part of its performance marketing platform, Realize. This enhancement enables advertisers to identify high-converting customers, ...

In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business. Image: ...