Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...

The soda brand's Big Game aim at Coke landed well.

Every year since 1998, SantaCon has brought an assemblage of soused Santas stumbling through Manhattan for the annual holiday-themed pub crawl. A divisive event, at best, the annual ritual detested by ...

Add Yahoo as a preferred source to see more of our stories on Google. Whats your favorite festive holiday beverage? Hot chocolate or eggnog? What about mulled wine or rum punch? My personal favorite ...

TreVeyon Henderson’s strong rookie season is not going unnoticed. The Patriots running back is one of six finalists for the Pepsi Zero Sugar Rookie of the Year, the NFL announced Tuesday. The ...

Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next generation of travel ...

Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl LX, per details shared with Marketing Dive. The PepsiCo Content Studio and BBDO ...

It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of Pepsi ...