Pepsi’s Mountain Dew Baja Blast is MLB’s new official soft drink as part of a multiyear sponsorship. MLB had gone six years without a soda sponsor. Genesco Sports Enterprises helped negotiate the deal for Pepsi.

PURCHASE, N.Y., Feb. 19, 2026 /PRNewswire/ -- As Spring Training warms up, Mountain Dew (R) Baja Blast (R) is swinging for the fences and joining Major League Baseball as the Official Soft Drink sponsor -- bringing its iconic tropical lime flavor to ballparks and watch parties nationwide.

The Baltimore Orioles and PepsiCo today announced a partnership naming PepsiCo the official and exclusive soft drink, bottled water, bottled coffee, and energy drink of the Orioles. Beginning today, when the Orioles start a nine-game homestand, fans will ...

Beverage Digest, a trade publication, released which soft drinks were the most popular in 2024 based on sales data. Coca-Cola once again reigned supreme as the best-selling carbonated soft drink. Pepsi lost its third-place spot to Sprite. Americans are ...

Add Yahoo as a preferred source to see more of our stories on Google. Soft drinks have been a significant part of history, from the fast food boom to the iconic commercials to the concession stands that dot the sports landscape across the U.S. and beyond.

Cola, PepsiCo, Monster Beverage, Keurig Dr Pepper and Vita Coco have been highlighted in this Industry Outlook article.