MUMBAI: India’s leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division ‘Platina’ a year ago, has now taken a step further to strengthen the ...

Parle’s brief to Taproot Dentsu was to reclaim a territory for Milano that would propel it to growth without the tropes of sinful, indulgent consumption that communication in this category tends ...

MUMBAI: Parle is ensuring that the growing frenzy behind wellness items does not dim the interest of people in its classic biscuit Milano. It appointed Taproot Dentsu to pick up pace for the brand ...