In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Organizations in all sectors are increasingly required by their investors, customers, employees, and wider stakeholders to articulate a clear statement of corporate purpose. Purpose isn’t about profit ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

Chances are your company has a beautifully worded purpose statement. Someone in the marketing department eloquently expressed the corporate desire to contribute to the world and not just be a ...

A McKinsey survey on organizational purpose revealed some telling statistics: 82% of respondents believe it’s important for a company to have a purpose, and 72% said purpose should carry more weight ...