Both of the new Be@rbrick Transformers toys are cutesy action figures that transform into Optimus Prime, with the figures ...

Lego Optimus Prime 10302 Building Set: was $179.99, now $152.99 at the Lego Store Save $27: You're saving slightly less here, but all the Lego Store VIP points and exclusive offers make up for it ...

Today Amazon is offering the LEGO Transformers Optimus Prime for only $143.99, a 20% drop from its $180 MSRP. This matches the best price we saw during Black Friday last year. LEGO Transformers ...

The original "Transformers" Optimus Prime toy was released in 1984, alongside the premiere of the Western adaptation of the animated series. This first-generation incarnation has set the template ...