Explore the difference between old money aesthetic and new luxury fashion, and how classic style trends shape modern luxury and fashion identity.

People in China are embracing quiet luxury. Some Chinese influencers have spent the summer curating tutorials on the old money aesthetic. Online retail platforms are also offering stealth wealth looks ...

There’s an old saying: money talks, but wealth whispers. Essentially, it insinuates that folks with “new money” (i.e., the nouveau riche) are flashy and ostentatious with their wealth, sporting ...

Discover how this year's outstanding fashion trends transformed personal identity into a vibrant aesthetic expression, ...

Discover 2025’s top fashion trends—from Y2K vintage to Dark Feminine, Corpcore, and Slow Living—and see which trend is taking ...

For the fashion industry, this year was a rollercoaster ride, featuring unspoken fashion rules being broken and new ...

Channel the preppy style inspired by Jackie O, 'Gossip Girl' and more. There's another aesthetic that's trending on TikTok. While "coconut girl aesthetic" was very summer-centric, the trending style ...

On any given midsummer Saturday night, New York’s Upper East Side is a social wasteland. The neighborhood’s wealthy habitués flee the city for breezier country homes, leaving their tony stomping ...

Prep is back—kind of. This time around, however, it’s called the “old-money aesthetic,” and it describes a complicated and divisive trend that’s been proliferating on social media. On TikTok and ...

Wealthy Gen Zers favor vintage maximalism when real estate shopping, one agent said. It's more evidence of Gen Z's love for the "old money" aesthetic. I toured an $11.5 million Florida villa that ...